Saturday, August 31, 2019

Essay the Matrix

The Matrix Plato believed that the world as we see it, is not real but a more illusion, a copy of the real world to be more precise. Take for example if you look at rose or at a woman and you think they are both beautiful, that's manifesting herself in those object, so the idea in this case pure beauty. So according to plato we are not really living in the real world, when we look at a rose or at a woman we are only seeing at a copy of real beauty. So when plato wrote about the cave, he said that man is chained in such a manner that they face only the shadows of anything that is passing by outside the cave.Because the man has only seen these shadows, he will take it as the real things. So if the man sees the shadow of a tree, because that's the only thing he has seen he will think it's a real tree. The only way to become unchained Plato thought, was to begin to see the real nature of things through the mind's eye. But Plato belived that no one could be taught, they had to see reality for themselves, at most they could only be directed by people who had already been there.Plato continues that when someone sees the real world for the first time, it will be to bright for the person and will be confused, but only after spending some time his mind like the eyes will adjust to the light. In the movie this is more or less what happens to Neo, he is trapped in an illusion, he thinks it's real because that's the only thing he has seen. He cannot be told what the matrix is he has to see it for himself, when he first sees it he cannot believe it, but eventually accepts it, and so forth.Both Plato's Cave and the Matrix play with the question are we awake? Both contend that humanity is asleep. Both Plato and the Matrix contend that given everyday world is illusionary. Plato because for him the real world are the form beyond the senses and everyday experience are just shadows on the cave wall. The Matrix presents an substratum a real world open rationing underground. And The prisoner who lives the cave, comes into the sun and their eyes are blinded by the light. The same can be seen when neo first came out of the matrix and said my eyes.I can't see. Another of the similitaries is that in the Cave is some Light, the fire which cast the shadows of the puppets on the walls. This Light can be seen as an small aspect of the sun, small aspect of the Truth. It can be said, that there is Truth beyond the illusion, as its source is the Light. The same in the Matrix, the source of the Matrix is in the real world, only difference is that people are the Light of the matrix since they created it. And was told that's because you have never used them before.Another similitaries is that in the Cave the prisoners never used their eyes truly, they were always in the darkness where they could not see behind themselves to see what was the source of the shadows, in fact their eyes were only adjusted/conditioned to the dimness of the Cave to the degree that when one of the prisoners left the cave and saw the outside their eyes were blinded, having never seen it before, or in the matrix having never used their eyes before. The other diference are that Matrix is more political than mystical as in Plato vision.The philosophical view of the nature of reality as seen in the matrix and the allegory of the cave are the Artificial Intelligence machines are the puppeteers, tricking the humans into believing the Matrix is actual reality. The humans that are imprisoned in the Matrix are like the prisoners in the cave. Neo is the prisoner that is freed from the cave into the true reality of the world. The Matrix is the cave, the real world is existence outside the cave. If i compare these views Descartes poses the question of how he can know with certainty that the world he experiences is not an illusion being forced upon him by an evil demon.He reasons since he believes in what he sees and feels while dreaming, he cannot trust his senses to tell him that he is n ot still dreaming. His senses cannot provide him with proof that the world even exists. Descartes’ evil demon is vividly realized in the Matrix films as the artificial intelligence that forces a virtual reality on humans. Just as Descartes realized that the sensations in his dreams were vivid enough to convince him the dreams were real, the humans who are plugged into the Matrix have no idea that their sensations are false, created artificially instead of arising from actual experiences.Until Neo is yanked from the Matrix, he, too, has no idea that his life is a virtual reality. Like Descartes, Neo eventually knows to take nothing at face value, and to question the existence of even those things, such as chairs, that seem most real. I think that the scenario that is shown in The matrix Could’t happen. because there cant be transported from one world to another through the phone, and cant be alive in two equal bodies in two places are just illucions that in real life ca n not pass never.

Friday, August 30, 2019

How media influences sport

Watching replays we Improve our knowledge and understanding. Participation In sports covered by the media Is always higher than for those that are not. This amount of sports coverage can have positive and negative effects. The first ever Olympic games that were televised were the 1936 games, held In Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city. Media coverage of sport helps athletics to have the money to pay to have their rights to show the sporting events on the television.Also athletics being hon.. On the television helps the athletes to gain sponsorship, sponsors such as Aids or Lola who sponsor the Olympic gold medalist Jessica Nines would have seen Jess' potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica money through her sponsors. If there was a ‘face' of London 2012, Ennui's is It, and it's not something she feels particularly comfortable with. She sa ys she felt embarrassed when she went to her local newsagents and saw herself on the cover of a row of glossy magazines.Jess was being promoted by esters, television adverts and anything that the media could put her face on to promote the Olympics. Even In the Olympic village there was no escape for Nines, she was constantly being asked for photos from foreign athletes or to sign things. Jess was constantly in and out of press conferences as everyone wanted to hear what the face of the Olympics had to say. She gave very little away but spoke well, with a nod and a smile at the end of every sentence. Competitors started to see the pressure she was under.To some extent that extra pressure had been created by Team Nines ND the desire to market her. Could she live up to all that love the nation had shown here is what people wondered before the 2012 Games. So why would she do this if its added pressure and almost an embarrassment to see her face everywhere? The career of a athlete Is sho rt lived, to make the most of their career they most make the biggest profile for themselves as possible In the short amount of time. In the Olympics Lola loved her, so used It to sell moisturizer. Jaguar praised her speed and grace and supplied a black five-litter car.Omega took care of her time-keeping needs. Powered, BP and Aviva put their money behind her. Aids gave her a deal said to be the most lucrative of any Team KGB athletics competitor, at IEEE,OHO. So just from the one competition she has managed to gain a awful lot of sponsorship and money. Athletics has a range of deferent events within the sport, each having different rules in which the athletes must abide by. The media give you an idea about these rules because each and every person will witness athletics on the television or read about it in the newspaper.From this people are able to analyses and evaluate the event and main an understanding of the event. For example, a person may pick up the rule the he atheist begi ns the running events from a gun start. The event that receives the highest amount of media coverage at the Olympics games other then the Olympic opening and closing ceremony, was Susan bolt winning the mom finial. Susan Bolt's with the Jamaican historic gold in the 200 meters final taking eighth place in the London games top 10. However, Jamaica may have had an amazing time in the Olympics winning May gold medals but now they are in the media for a different reason.Safe Powell, the former mom world record holder, was the biggest name to test positive, but four others, including Bowel's training partner Sharon Simpson, the Olympic relay gold medalist, also failed tests at the country's national trials in June. Both Powell and Simpson claim they took supplements that might have been contaminated with the banned stimulant Chlorine. This was a big shock o the world of athletics and changes all opinions of the Jamaican athletics team, making people not look up to them as role models any more.Another constructive effect the media has on athletics is it helps to improve the articulation levels at grass roots as these people that enter at grass roots will have witness elite athletes in athletics being promoted as role models by the newspapers. This use of a role model is the reason athletics has 1 million new athletes start each year. Once a athlete has started they can only keep working their way up the performance pyramided to be exactly like their role models. Athletics can be a huge inspiration on people's lives through the media of television.Many people don't have the chance to watch sport on satellite television as there is normally a subscription e or a form of payment. Terrestrial television can bring athletics to those who have no access to satellite TV for one reason or another. People that won't normally see athletics, get the chance to watch it and be inspired. Once inspired, anybody may then be encouraged to get involved into athletics and see how much o f an amazing sport it really is. But what about when television isn't an option?There are a variety of other forms of media that promote sport, such as; newspapers, radio, books or the internet. A radio channel radio five live is a commentary and chat show. During the Olympics this radio station covered every inch of the Olympic Games so when you were driving on the way to and from work you never had the chance of missing a single bit of the 2012 games. Another great form of media is the internet, this is starting to get more and more popular over the years as technology advances. We have a range of different social media options with in Olympic athletes can use to help promote their image.Jess Nines uses the social media site Twitter this allows the athlete to share a bit more of themselves with friends and fans, while teaching hem to behave responsibly and act as an ambassador and role model that she is. Also, by Jess being on the twitter it will benefit her sponsors; fans that fo llow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on twitter Have you ever watched athletics and seen Lawrence Kooky do a very technical spin before launching a discus?And thought- I'd love to know how to do that? Through the new technology of the media, we have the ability to go back to that moment and watch it over and over again to look at each and every event, before that throw. We can stop and start our television screens on whatever movement we want to see; hence we have our visual guidance from the professional. Therefore, we can take it to the next level and give it ago. This way, the media has managed to make itself its own coaching aid, so we can use it to help us with our athletics.For example, Sky HAD sports allows you to watch your favorite watch over and over again to see those techniques in action. However, it could be argued that media doesn't always help athletics. To start with, athletics is a popular por t but it seems to still in the shadow of other sports such as: football or rugby. Therefore, it does not get as much attention through the media, such as terrestrial television. Also, we have two very negative, yet different, effects that the media has on athletics. The first being- lack of attendance to live events- take the 2012 Olympics for example.The BBC had said that It sold 7 million tickets to people all around the world, but this was only 80% of the total amount of tickets that they wanted to sell. You may be thinking only 80%? Well it comes down to the media! Every single event at he Olympics was shown on terrestrial and satellite TV, therefore many people chose to watch the events from the comfort of their own home rather than purchase tickets and watch the events live from the different venues. This led to a reduced number of tickets sold and people experiencing the atmosphere and witnessing the sports live.What was amazing though was the support for the face of the Olym pics Jess Nines because on day 1 as she started the crawl two days competing in seven different events in the heptathlon there was a full crowd at the Olympic stadium who came to support her on the opening day of her events. This Just shows how much of an impact Jess had on the Olympics, for a time unusual to see the stadium full- it was jam-packed! Everyone wanted to see this girl compete. She is something special. The second being often the media can over load us with sport on television.Using the Olympics again as a great example- the month that it was on- everywhere you looked, people would be watching the Olympics, listening to the Olympics, talking about the Olympics and thinking about the Olympics. This could be argued-overload. By the time that it had got to half way through the Olympic period many people could abate that seeing another Olympic event was becoming tedious. The media were trying to use the Olympics to get people into sport, when really it could be seen as forc ing people to be interested in sport.The media pushed and pushed that the Olympic Games legacy was it would leave behind for the host city new and upgraded sports facilities and venues. This would create more Jobs, more area for recreational activities and the chance for people to develop into the next athletic star. Carrying on with the media overloading us with sport there were various campaigns set up to peep us involved and interested by the Olympic Games. Nikkei created a television campaign called find your greatness'.They created an ad that showed people from all over the world participating in sports in cities that happened to have London in their name, including London, Ohio, London, Norway, and East London, South Africa. McDonald's, a huge fast food brand known all around the world decided in America they would promote the Olympics by offering when you purchase items that have under 400 calories, you can win prizes, some as big as 25,000 dollars and a trip to London. The w ay it works? An American athlete's name appears on all food items that are less than 400 calories, and if your Olympic athlete wins a gold medal, you win a prize.You may not think of McDonald's to be the best Olympic sponsor as most of its food isn't exactly suitable for a training athlete. Nevertheless, McDonald's best target audience wasn't necessarily athletes, but they were able to create an Olympics campaign that caters to their customer base nonetheless. Often it can feel that the example, in a previous Olympics, the marathon was run at a time which suited TV impasses, even though it was at the hottest time of day! The organizers had no control over when the event was run because they wanted it to suite them.Finally, the media does have an interest in promoting British athletics and other national governing bodies for sport as they are showing high profile sporting events more and more, whereby people can become encouraged to take part in these sports. However, they must be aw are of overloading prime time television slots which could have a negative impact on young sports people of the future Also in this report I want to look t not only the positive and negative effects the media has on sport but ways in which the media can improve our modern sport. The media's improved Olympics over the years. 0-50 years ago most fans would have to wait until the next days papers came out to find out the scores of the day before games. Or they might have access to the radio. The increase in televising the Olympic Games has brought more fans as they are able to follow their favorite Olympic event more closely. Over the years technology has increased to the point where even if your team is not on the television, you can still et up to the second game details through the internet. The media has been the driving force for certain changes in the game as well.For instance the ability to have the world record line run across the pool on our television as the Olympic swimmers travel through the water, has come from the media complaining the swimming wasn't exciting enough as we didn't know what they were fighting for. So now allowing for the possibility of seeing the world record line. The media, by exposing events, teams and athletes more intimately to the public have brought many more fans to the Olympic Games and allowed the Games to drive p the costs of attending a game and in essence that is partly why the facilities are so ridiculously outstanding.The media can account for another reason for outstanding facilities, they have so many commentaries and editorials about every event that the athletes compete in, giving more exposure and their sponsors use this perceived popularity to help them in getting more money. There has been an influence in creating and then helping to correct problems as well. Steroids is a perfect example. In the Olympic 100 meter sprint athletes such as Ben Johnson thought steroids helped create an atmosphere in the game where everyone felt they needed to be improving on their times in each race to gain the approval of the media and the fans.They turned to steroids when natural regimens were not making them enough gains. The media turned a blind eye for a while and then decided to expose the steroid problem in the game. By exposing the problem they basically made it impossible for Ben Johnson not to address the issue. Now there is random testing and ramifications for getting caught. Sports. They promote the Olympic Games and make them more popular without the media the Olympics would not have the popularity they enjoy today.

Thursday, August 29, 2019

Atheorist's voice Research Paper Example | Topics and Well Written Essays - 250 words

Atheorist's voice - Research Paper Example In this context, based on the learning environment, transformative learning theory is deemed to play an important role towards eradicating the key issues that are develop among the students and teachers during the course of interpersonal communication (Cooper, n.d.). Thus, the approach of transformational theory allows making the students sensitive on the basis of learning behaviour and eradicating the communication gap by transforming their behaviours. Apparently, in order to ensure proper learning, people faces significant challenges and difficulties (Rubenson, 2011). Correspondingly, with the use of the transformational theory of learning, people can remain sensitive regarding other behaviours and have an understanding about the need to incorporate certain behaviour for developing their values and attitudes among others. Furthermore, transformation is integral, as learning is a process of evolving skills and values among others in the existing behavioural framework. Moreover, with the combination of reflection and discourse of the required learning approach, people can shift their perceptions about new objects or things. Subsequently, using theoretical approach of the transformational learning theory, people can develop their behaviour based on task-orientation (Kitchenham, 2010; Blackwell

Wednesday, August 28, 2019

Hawaii Lodging & Tourism Association Research Paper - 1

Hawaii Lodging & Tourism Association - Research Paper Example nolulu offers a number of historical monuments and vibrant activities which include the King Kamehameha I Statue and the Iolani Palace meant for tourists attraction. The region is made up of several ethnic communities and cultural practices that forms a major attraction to tourists and visitors in Oahu Island. The people are very welcoming to visitors which makes it an ideal place for camping and leisure activities. Some of the hotels in the region include Ala Moana Hotel, The Modern Honolulu, Hawaii Prince Hotel Waikiki, Pagoda Hotel, Airport Honolulu Hotel, Waikiki Gateway Hotel, Hilton Hawaiian Village Waikiki Beach Resort among others. The hotels have specialized in various activities and dining sets which makes them stand out from one another. Local dishes can be found along the Kapahulu Avenue. The rates of the guestrooms can be obtained through online booking services such as Booking.com, TripAdvisor, Hotels.com and Expedia. Guests are offered with several shopping options due to many shopping outlets located in Oahu. The open air markets deal with bargain souvenirs and local produce. The Aloha Tower is known to be selling art and crafts items. Waikele premium outlets offers a wide range of big brands at discounted prices. Ala Moana shopping center has distinguished itself as the main family shopping center as it has a number of outlets that specialize on items that fit every family that visits the region (Mak, 2004). Quick movement around the facilities is facilitated by rental cars which offers the best form of transportation around the island. Another attractive event that guest should experience in the region of Oahu is the Luau which is a Hawaiian party accompanied with the areas traditional foods, music and cultural display. As a result of these factors, Oahu which means The Gathering Place offers the best destination for the association to carry out its activities. The Ala Moana Hotel is based in Honolulu in the state of Hawaii. The specific

Tuesday, August 27, 2019

Intercultural encounters Assignment Example | Topics and Well Written Essays - 500 words

Intercultural encounters - Assignment Example differently to such encounters of cultural difference for instance some people may accept such cultural difference, others may reject while other may make the adaption (Gert et al., 2002). Communication and lingo is one of the mainly common intercultural encounters that a person is likely to face in the world today. Smiling for example is a non-verbal gesture of communication use in the world. However, a smile is often misinterpreted because it has different meanings in different cultures. In the Angolan culture, for instance a smile is used as a friendly gesture of welcoming another person. A smile in Asian cultures may often be used to signify discomfort, confusion, or even embarrassment. In some cultures, a smile is only for family and friends for instance in Germany. A smile in the Middle East has a significant difference from other parts of the world especially a smile from a woman to a man. Such a smile may mean sexual attraction (Deardorff, 2009). Different cultures have different interpretation of a particular aspect of life. Smiling for instance is a communication gesture that may be applicable across the world. Nonetheless, different cultures apply and interpret a smile differently. It is therefore important for a person to understand cultural interpretation and meaning of different aspects otherwise a risk of misinterpretation is very likely. It is obvious that different cultures conflict in a number of ways for instance a smile from a woman to a man in the Garman culture may signify friendship while in the Middle East it signifies a completely different thing and that is sexual attraction (Gert et al.,2002). The conflict and culture is indeed applicable in the day-to-day encounters of an individual particularly with the aspect of globalization and the world becoming a global village. One of my life experience regarding conflict and cultural differences was in Japan. Japanese interpret a smile as a sign of discomfort or confusion while people from

Monday, August 26, 2019

Assignment Essay Example | Topics and Well Written Essays - 500 words - 65

Assignment - Essay Example To gauge this conclusion as an investment opening, the use of the extra and or available money to make more money later will be discussed. Some of the considerations to keep in mind are risk tolerance, investment options available, and the cash flow situation. Below are some vital points to consider in regard to the question ‘is paying down debt usually a good investment?’- Before considering whether or not to invest, you have to make sure that you really have additional money. Have enough backup income to keep all debts current; being behind on your debt expenses can destroy your credit and lead you to suffer fees that will overcome the return on any investment (ROI). At least ensure that you settle your minimum payments on all your debts. This will reduce the incidences where one pays debts and he/she is with time has no money for personal and emergency situations (Warren & Amelia 75). Things may be looking up now; this is where one takes into consideration the long term effect. For instance, what will happen if one loses his/her job next month or in the case of a medical emergency? Before one thinks of investing or making larger than necessary payments on your loans, some amount of money should be saved for emergency purpose. Many financial consultants recommend that one saves enough to cater for at least three months of emergency scenarios; the money should be in a safe, accessible account (Warren & Amelia 105). This is when one looks at reduction or full settlement of any given liability as an investment as it provides the first step to accumulation of assets, wealth. Accumulated interest rate increases the duration one take to source wealth; this makes one to avoid payment of unnecessary extra amount of cash annually in the future (Warren & Amelia 33). For instance, when one makes $5000 payment on a loan with a 10% interest rate, your annual return is 10%, or $500. This is based on the

Sunday, August 25, 2019

Socialism and capitalism Essay Example | Topics and Well Written Essays - 500 words

Socialism and capitalism - Essay Example italism is usually characterized by the competition whereby there is rivalry in the supplying of the goods and services and the acquiring of the goods and services. The producers compete with other producers of the same category; the distributors compete with other distributors for the sale of property, goods, and services. The buyers of the goods and services also compete with other buyers to acquire the services and the goods at a favorable price for themselves. The sellers of the quality and services also compete with other people in their category to sell their products and service at prices that are favorable. At the same period be able to make favorable profits for their companies. This allows people, who use the capitalism ideology to fight for themselves, and one of the involved parties can get hurt, but they will not be allowed to complain because there are no regulatory authorities involved in this ideology. Capitalism gave rise to industrialism since people wanted to start doing productions and they could not rely on the governing body to create industries that could be of use to them (Navarro, 2011 p65). On the other hand, Socialism is an idea whereby the government or the regulatory authority implements rules that govern the planning of the economy of the nation, the production of the goods and services and even the distribution ruled of the goods and services produced in the nation or imported in to the country. The ideology of Socialism contrasts the idea of capitalism considerably since capitalism is all about free markets where property is privately owned, and the owners are able to determine the prices of the goods and services produced, while socialism favors cooperation and the prices of the goods and services are standardized (Ferrante, 2012 p87). Socialism and its ideologies came up in the 18th century to respond to the industrial revolution where the owners of the industries were becoming richer, and the workers of the industries were

Saturday, August 24, 2019

Quadrant under Which MDCM Falls in Accenture IT Governance Model Case Study - 1

Quadrant under Which MDCM Falls in Accenture IT Governance Model - Case Study Example This was the result of inadequate and improper information technology implementation in the operations of the company (Jeffery, M & Norton, J. F, â€Å"IT Strategy Synchronization†). The paper will study the failure of the information technology practised in the company. The paper is also intended to provide with the strategic goals of the firm and the analysis of the competitive environment of MDCM Inc. The Accenture IT Governance Model enables to examine the way an organization’s information technology-based function creates value addition to the organization by the consideration the two factors i.e. ‘basis for competitive advantage’ and ‘rate of change in an organization’. In relation to the case, it can be observed that MDCM falls under information integrators. It has been identified that there was lower-rate-of-change in the organization. The organization primarily competed on the base of product/service differentiation. The management of the ‘information integrators’ generally expect to use information in order to improve their decision-making process. The information is expected to be used in order to create new products as well as services. The management of MDCM also sought for use of information in order to make their decision making the process faster, which would, in turn, enable them to enhance operational efficiency and redu ce the cost of operations (Jeffery, M. & Norton, J. F, â€Å"IT Strategy Synchronization†). One of the main strategic goals of MDCM was to reduce the production cost which was observed to be an extra expense of the company. The company was found to be lacking in making proper arrangement in its operational process which disabled the company to contact with the subsidiaries effectively. The main goal of the company stands to be determined in facilitating a smooth flow of information. The company needs to enhance its profitability by reducing its extra expenses. The company is observed to follow an obsolete email system. The new accommodated legacy system ‘Horizon 2000’ was noticed to increase the administration costs adding to the expenses of the company (Jeffery, M. & Norton, J. F, â€Å"IT Strategy Synchronization†).  Ã‚  

An Analysis of Two Comparative E-commerce Companies in China Dissertation

An Analysis of Two Comparative E-commerce Companies in China - Dissertation Example As a result, business trust is built only when consumers have opportunities to conduct business in a face-to-face context. Thus it is generally concluded that e-commerce challenges in China is a result of a deficiency in trust in online merchants and the fact that individuals purchase goods in the absence of a face-to-fact meeting and an absence of â€Å"guanxi† (interpersonal relations).3 This research study seeks to provide an understanding of how and why e-commerce has been slow to develop in China. We examine and analyse, organizational culture and its impact on competitive strategies in China’s e-commerce business and the impact of Chinese culture on the e-commerce business in China and on organizational culture generally. This study is conducted by virtue of a qualitative case study in which a comparative analysis of two e-businesses forms the basis of the research: E-bay China and Taobao. Table of Contents Abstract 2 Chapter One 5 Introduction 5 1.1Introduction t o the Study 5 1.2. Problem Definition and Key Questions 12 1.3 Research Aims and Objectives 13 1.4 Motivation for Study 13 1.5 Importance of the Study 14 1.6 Research Task 15 1.7 Structure of the Thesis 15 Chapter Two 16 A Review of the Literature 16 2.1. Introduction 17 This research study attempts to answer key questions namely: 17 2.2. The Significance of E-Commerce for Organizational Performance and Success 18 2.3. The Impact of Organizational and Environmental Factors on E-Commerce Success 20 2.4. Obstacles to E-Commerce in China 25 2.5. Conclusion 28 Chapter Three 29 Research Methodology 29 3.1. Introduction 29 3.2. The Nature of the Enquiry 30 3.3. Sampling 31 3.4. Questionnaire Development and Interview Schedule Development 32 3.5. Treatment of Bias in Study 33 3.6. Non Responses 33 3.7. Ethical Considerations 34 Chapter Four 36 Qualitative Data Analysis 36 4.1. Introduction 36 4.2. Qualitative Theme: Cluster Analysis 37 4.3. Results 38 4.4. Reliability and Validity Analyses 40 4.5. Association Between Variables/Constructs 41 4.6. Conclusion 42 Chapter Five 43 Discussion and Conclusion 43 5.1. Major Research Findings 43 5.2. Implications of the Study 47 5.3. Limitations of the Study 48 5.4. Further Research 48 Bibliography 51 Appendices...............................................................................................................................50 Chapter One Introduction 1.1 Introduction to the Study E-commerce is driven by global, environmental and policy issues that function to determine the extent to which e-commerce diffusion emerge in a particular environment. Business to business (B2B) e-commerce is typically steered by global factors and business-to-consumer (B2C) appears to be driven by local factors. However, in B2B e-commerce, businesses are under pressure to adopt B2C e-commerce strategies in local markets so as to remain competitive. Thus, local consumer markets and local e-commerce is important for businesses wishing to re main competitive globally. Although all consumers are attracted to â€Å"convenience and low prices†, there is a difference in terms of consumer attitudes, preferences values, culture and distribution along consumer markets in different countries.4 This