Airline Distribution System Essay - 2200 Words

Airline Distribution System (Essay Sample) Content: Airline Distribution SystemNameInstitution Airline Distribution SystemBenefits of Controlling Airline Ticket DistributionRecently, major United States airlines have taken radical changes in markets distribution, and one of the changes is controlling airline tickets distribution. The control of ticket distribution has brought about many advantages to major airline companies across the globe such as saving costs and that means coming up with a less expensive internet ticketing websites that bypass global distribution system as well as the associated booking fees (United States General Accounting Office, 2003). Internet ticketing has encouraged many passengers to book via internet websites, as they have perceived it as less expensive means of payment considering the traditional way whereby one had to visit the airline offices. Airlines have been able to trim the commission cost they paid travel agencies. Consumers who booked via the internet websites have benefited by b eing able to compare and access scheduling information and the price of their tickets independently, as well as access special low fare available on the internet (Paul, 2005). As far as the author is concerned, the strategy of controlling the distribution of airline tickets varies from one airline to the other because of different cultures; for instance, for a data vendor that is not global distribution system processes a booking made through Continental website and, on the other hand, Delta airline normally controls its ticket distribution through its computer reservation system. The strengths of airline distribution system are:Stress-free and queue-free booking of tickets.It is easier and quicker to use online booking platform through internet connection.Many global airlines give incentives to its customers when they book online.Booking online means that it is easy to track and compare prices.The weaknesses of airline distribution systems are:For an online booking system, the webs ite should be well-designed to put in place a direct link to the database, which is an information storage location.It should be reliable and if the system breaks down for various reasons, then information can be lost.The initial installation is expensive and depends on how airlines tend to customize it.In a scenario where the booking is made over the phone, staff must be used to make operations in the system.A software glitch can cause one buy the same ticket twice and then one has to contact customer care and stress oneself for reversal.Not all websites include taxes and charges in the costs when one start the booking process.Initially, the government formulated the CRS rules and regulations that are focused on reducing the market power of airline-owned CRSs to prevent owner airlines from using the CRSs to gain a competitive advantage over non-owner airlines. With the use of CRSs rules, global airlines have come up with the capability of developing innovative ideas on the Internet to limit distribution. The government has also promoted innovation, particularly the growth of the internet and these innovations occurred in the framework of federal regulations (Koenig, 2011). The CRS rules and regulations have been effective in addressing biased pricing as well as getting rid of the need for the CRS rules and those anticompetitive practices enforced through case-by-case antitrust investigations.Review of Delta Airline WebsiteDelta Airline website has a navigation bar that allows ease and consistent navigation through the website. It makes the website more user-friendly, for instance, there is distinct category for current flight status. As far as the author is concerned, Delta website pages are optimized, which may be attributed to optimizing images size, file format, avoiding unnecessary plug-in, avoiding text graphics, frequent website updates, avoiding multiple tracking scripts, and removing unnecessary codes and white spaces. Furthermore, the Delta airline s earch feature is optimized in the sense that when one searches a certain thing of interest, it will accurately respond to what is requested. The effective search feature may be attributed to including plenty of written content in HTML format, leveraging website links, and not using Flash and JavaScript objects on the website. Delta website is updated as all the recent information and breaking news are displayed; however, the site does not include a refresh link as it encourages users to search for updates. The frequent update of the website materials keep visitors coming back to receive news. The author perceives to be a great idea if Delta airline develop an automatic refreshing tool to enhance updated information.Delta Airline contain an experienced comparison chart that specifies different seating options for passengers to choose, which would be the best for them. Delta Airline product descriptions is accurate, clear, and comprehensive enough to allow customers to make appropriat e decisions, and can be attributed to the inclusion of visual images, and textual labeling of the product, for example, the shop link contains different hotel images, prices, location among other things. Despite integrating contact techniques such as mobile apps, Facebook and Twitter, the author believes it is not a convincing technique to customers and it may be discriminative to the passengers who do not have a smartphone. Therefore, the author would recommend the inclusion of the mobile phone number on the website homepage that would be convenient for the users in terms of seeking help. The products are not out-of-stock products flagged before the customer proceeds to the checkout process as customer can request for another product after checking out.Delta Airline is involved in a security flight to enhance the security of domestic and international commercial air travel that requires passengers to provide specific information for many U.S. air travels. Moreover, users are capabl e of moving through the checkout process with a reasonable amount of time as the required links of the entire processes are included on the website (United States General Accounting Office, 2003). According to the authors perspective, the payment options offered are not what potential customer desire. For instance, Delta Airline cannot accept some foreign-issued Diners Club cards among others. Most of the Delta Airline tickets are now electronic so passengers receive their receipts through their email address, which would appropriate for non-buyers. Safety is also ensured as long as the Elite Special Member Services line does not mail passengers ticket to another location other than the passengers billing address on record. Finally, ordering instructions are easy to understand as the language used is simple and precise.Review of JetBlue Airline WebsiteIt is easy to navigate through JetBlue Airline by use of its navigation bar, which contains distinct, consistent, familiar, simple, clear, ordered, styled, and visually separated menus that are easy to find and get users deeper into the site experience as well. The menu buttons on the navigation bar are of high contrast colors and legible text to attract customers attention. JetBlue Airline links have speedy response, which encourages passenger momentum of continuous engagement with the website. The JetBlue Airline search feature is more effective in comparison with Delta Airline, as it brings direct information based on a passenger request and it lists them as Help Solutions on the web page. Despite the fact that JetBlue Airline has updated information, the author perceives as a critical factor of integrating an automatic refreshing button probably after some time, which will enable users to have accurate transactions. However, the author would recommend having the search feature on the top of the page for ease of usability.It is easy to compare different products offered on JetBlue Airline website, and when se arching different hotels to use, the website displays the hotels available and the price that a customer requires. The display of the prices allows passengers to compare hotels in the number of options, such as price, time for departure or meals. For example, the website displays the top deals each day across various hotels in the US that help passengers to make concrete decisions (Perkins, 2012). The JetBlue airline prod... Airline Distribution System Essay - 2200 Words Airline Distribution System (Essay Sample) Content: Airline Distribution SystemNameInstitution Airline Distribution SystemBenefits of Controlling Airline Ticket DistributionRecently, major United States airlines have taken radical changes in markets distribution, and one of the changes is controlling airline tickets distribution. The control of ticket distribution has brought about many advantages to major airline companies across the globe such as saving costs and that means coming up with a less expensive internet ticketing websites that bypass global distribution system as well as the associated booking fees (United States General Accounting Office, 2003). Internet ticketing has encouraged many passengers to book via internet websites, as they have perceived it as less expensive means of payment considering the traditional way whereby one had to visit the airline offices. Airlines have been able to trim the commission cost they paid travel agencies. Consumers who booked via the internet websites have benefited by b eing able to compare and access scheduling information and the price of their tickets independently, as well as access special low fare available on the internet (Paul, 2005). As far as the author is concerned, the strategy of controlling the distribution of airline tickets varies from one airline to the other because of different cultures; for instance, for a data vendor that is not global distribution system processes a booking made through Continental website and, on the other hand, Delta airline normally controls its ticket distribution through its computer reservation system. The strengths of airline distribution system are:Stress-free and queue-free booking of tickets.It is easier and quicker to use online booking platform through internet connection.Many global airlines give incentives to its customers when they book online.Booking online means that it is easy to track and compare prices.The weaknesses of airline distribution systems are:For an online booking system, the webs ite should be well-designed to put in place a direct link to the database, which is an information storage location.It should be reliable and if the system breaks down for various reasons, then information can be lost.The initial installation is expensive and depends on how airlines tend to customize it.In a scenario where the booking is made over the phone, staff must be used to make operations in the system.A software glitch can cause one buy the same ticket twice and then one has to contact customer care and stress oneself for reversal.Not all websites include taxes and charges in the costs when one start the booking process.Initially, the government formulated the CRS rules and regulations that are focused on reducing the market power of airline-owned CRSs to prevent owner airlines from using the CRSs to gain a competitive advantage over non-owner airlines. With the use of CRSs rules, global airlines have come up with the capability of developing innovative ideas on the Internet to limit distribution. The government has also promoted innovation, particularly the growth of the internet and these innovations occurred in the framework of federal regulations (Koenig, 2011). The CRS rules and regulations have been effective in addressing biased pricing as well as getting rid of the need for the CRS rules and those anticompetitive practices enforced through case-by-case antitrust investigations.Review of Delta Airline WebsiteDelta Airline website has a navigation bar that allows ease and consistent navigation through the website. It makes the website more user-friendly, for instance, there is distinct category for current flight status. As far as the author is concerned, Delta website pages are optimized, which may be attributed to optimizing images size, file format, avoiding unnecessary plug-in, avoiding text graphics, frequent website updates, avoiding multiple tracking scripts, and removing unnecessary codes and white spaces. Furthermore, the Delta airline s earch feature is optimized in the sense that when one searches a certain thing of interest, it will accurately respond to what is requested. The effective search feature may be attributed to including plenty of written content in HTML format, leveraging website links, and not using Flash and JavaScript objects on the website. Delta website is updated as all the recent information and breaking news are displayed; however, the site does not include a refresh link as it encourages users to search for updates. The frequent update of the website materials keep visitors coming back to receive news. The author perceives to be a great idea if Delta airline develop an automatic refreshing tool to enhance updated information.Delta Airline contain an experienced comparison chart that specifies different seating options for passengers to choose, which would be the best for them. Delta Airline product descriptions is accurate, clear, and comprehensive enough to allow customers to make appropriat e decisions, and can be attributed to the inclusion of visual images, and textual labeling of the product, for example, the shop link contains different hotel images, prices, location among other things. Despite integrating contact techniques such as mobile apps, Facebook and Twitter, the author believes it is not a convincing technique to customers and it may be discriminative to the passengers who do not have a smartphone. Therefore, the author would recommend the inclusion of the mobile phone number on the website homepage that would be convenient for the users in terms of seeking help. The products are not out-of-stock products flagged before the customer proceeds to the checkout process as customer can request for another product after checking out.Delta Airline is involved in a security flight to enhance the security of domestic and international commercial air travel that requires passengers to provide specific information for many U.S. air travels. Moreover, users are capabl e of moving through the checkout process with a reasonable amount of time as the required links of the entire processes are included on the website (United States General Accounting Office, 2003). According to the authors perspective, the payment options offered are not what potential customer desire. For instance, Delta Airline cannot accept some foreign-issued Diners Club cards among others. Most of the Delta Airline tickets are now electronic so passengers receive their receipts through their email address, which would appropriate for non-buyers. Safety is also ensured as long as the Elite Special Member Services line does not mail passengers ticket to another location other than the passengers billing address on record. Finally, ordering instructions are easy to understand as the language used is simple and precise.Review of JetBlue Airline WebsiteIt is easy to navigate through JetBlue Airline by use of its navigation bar, which contains distinct, consistent, familiar, simple, clear, ordered, styled, and visually separated menus that are easy to find and get users deeper into the site experience as well. The menu buttons on the navigation bar are of high contrast colors and legible text to attract customers attention. JetBlue Airline links have speedy response, which encourages passenger momentum of continuous engagement with the website. The JetBlue Airline search feature is more effective in comparison with Delta Airline, as it brings direct information based on a passenger request and it lists them as Help Solutions on the web page. Despite the fact that JetBlue Airline has updated information, the author perceives as a critical factor of integrating an automatic refreshing button probably after some time, which will enable users to have accurate transactions. However, the author would recommend having the search feature on the top of the page for ease of usability.It is easy to compare different products offered on JetBlue Airline website, and when se arching different hotels to use, the website displays the hotels available and the price that a customer requires. The display of the prices allows passengers to compare hotels in the number of options, such as price, time for departure or meals. For example, the website displays the top deals each day across various hotels in the US that help passengers to make concrete decisions (Perkins, 2012). The JetBlue airline prod...

Personal Statement An Analytical Thinker - 947 Words

Having my five top highest skills, which are Analytical Thinking, Creative Intuition, Critical Thinking, and Compassion. There are several ways I can influence others to be greater with my five skills. Firstly, as an analytical thinker, I can inspire others to have a deep reasoning thought in any situation to move from nothing to something. To be able to become a greater person in future without regretting any actions they make. Having creative thinking, I can empower others with the way I brainstorm ideas. Brainstorming in my field with positive results will enhance others/clients in taking further steps in their various professions to achieve advance standard level in everything they do. Reason is because, they will witness from me how being creative thinker can generate many ideas to tackle situations in different ways, and excel. To have creative intuition as skills will motivate others to achieve success in their respective profession by following what their hearts is telling th em to do; since following and trusting self-heart is worth listening to. I can influence them to be successful by asking what they have in mind, I mean, what they really wish or want to do in future. Once they say it, supporting them to follow what they think will be the next. Empower them to take they thoughts on a vision, and set the trend themselves and not to follow the others. I can empower other to be successful in future profession with compassion. I can do that by explaining how importantShow MoreRelatedEssay on Critical Thinking and Ethical Decision Making1036 Words   |  5 PagesFor example, having a full understanding, you become more independent and less susceptible to world-views that can lead to narrow-mindedness or resistance. 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The Effects Of Torture On The Society Of Modern Technology

When one thinks of torture, what is imagined? Perhaps they think of those wooden machines in the museums that they cannot even comprehend the use for, or the iron maiden, a cinematic favorite. Perhaps they don’t think of anything specific like that at all, for it isn’t a question often presented. Torture, regardless, is a gruesome term with gruesome connotations. In our progressive society of modern technology, it is thankfully an issue of the past. Or†¦ is it? It’s not, we know it isn’t. As a society of the unaffected, we simply don’t think about it. We are vaguely aware of the fact that torture once occurred in prevalence at some point in time and happens somewhere today. It did happen, and it still does. Torture is deliberate violence†¦show more content†¦12:31 where prisoners had been sawn between planks and buried to their necks, or that of II Maccabees 13:5 where Menelaus had been thrown into ashes to struggle and suffocate as he sank deeper in the soft ash; a public display (Mannix, 23). Judicial torture is a punishment regardless of what or why, as long as it classifies as torture. The words are occasionally interchangeable, as every case of lawful torture is a punishment but not every punishment is necessarily torture. Historically, judicial torture has been used for ages, albeit differing in how it is carried out today. Torture for the purpose of criminal punishment first emerged in the twelfth century in Northern Italy when prosecution done privately by popes and royalty on criminals became prevalent and under threat when their political authority became more centralized. During the remaining years of the Middle Ages, the process spread to much of Europe (Encyclopedia.com). In the late twelfth century, the inquisitional procedure was introduced to papal legislation with the purpose of controlling those who strayed from the church, and eventually, this eventually extended to secular (nonreligious) crime as well. Early medieval law had more severe criminal cases dealt with by ordeal, oath, or judicial combat. The idea of it was that God would intervene constantly in the lives of people, and would so also in court. Though it was it was impractical toShow MoreRelatedTechnology Essay1161 Words   |  5 PagesIn todays world, technology is constantly changing from a new paperclip to an improvement in hospital machinery. Technology lets people improve the way they live so that they can preserve their own personal energy and focus on the really important factors in life. Some people focus their energy on making new innovations to improve transportation and the health of people that may save lives and some people focus on making new designs of packaging CDS. 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What the Futures Holds for Marijuana Essay - 2038 Words

Marijuana, also known as cannabis, is a plant that is consider one of the many illegal sustains. Marijuana is a plant that clams to make people addicted like other drugs like meth, cocaine, and other harmful sustains. Marijuana has been refer as pot, grass, reefer, weed, herb, mary jane, or mj by National Institute on Drug Abuse (NIDA). (34) When mentioning of this plant, it cause sirs among the public about the dangerous use of the plant. The news media portal marijuana as harmful plants that changes people for the worst. For the past years, states has proposal to legalize marijuana for medical purposes. While other states has taken the actions of making the plant completely legal. With the change of the laws changing, marijuana has†¦show more content†¦Throughout the years, marijuana play a major role in parts of the world. It had play a role of healing patients. According to Clare Wilson, a scientist, had support this fact by stating, â€Å"The plant is used in traditi onal medicine all over the world to relieve pain and muscle spasms.† (64) Not only the earliest people know the existent of the plant, but also made use of the plant as well. If the earliest people were comfortable of using marijuana as a medical use, then it shouldn’t be illegal to begin with. The earliest people didn’t have to rely on any medication pills since all they needed was just marijuana to make them feel a lot better. Marijuana became dub as an illegal pant by congress in 1937, called the Marihuana Tax Act, which stop the use of marijuana as a commercial use. (Katel 534) Ever since the act was passed, it was impossible for people to research on cannabis. Over time U.S. citizen had grown more interest in the use of marijuana. Base on the Federal Bureau of Narcotics agent reported in 1965, they have concluded that, â€Å"From what I have read and heard, it would appear that the reported increased and widespread use of marihuana by college students could be attributed in part to the influence of Allen Ginsberg and persons of his ilk.† (Katel 534) Base on those facts, it tell that college students were indeed using marijuana. By 1978, the first state that legalize marijuana for medical use was in New Mexico. The reason for this to happenShow MoreRelatedShould Marijuana Be Allowed For Medical Marijuana? Essay736 Words   |  3 PagesCalifornia was the first state to sign for medical marijuana, ever since then 22 more states have joined. Now in 2015 the current states allowing marijuana as a medical option are, California, Alaska, Oregon, Washington, Maine, Colorado, Hawaii, Nevada, Montana, Vermont, Rhode Island, New Mexico, Michi gan, Arizona, Washington DC, New Jersey, Delaware, Connecticut, Massachusetts, Illinois, New Hampshire, Maryland, Minnesota, and lastly New York. Medical marijuana is a plant made of over 400 natural compoundsRead MoreMarijuana is use in bible Genesis where they gave mankind the power over every land, sea, and1400 Words   |  6 PagesMarijuana is use in bible Genesis where they gave mankind the power over every land, sea, and animal not mention every seed bearing plant. Marijuana is a seed bearing plant. Marijuana is used in world religious. Coming from different back ground with stereo type family background has allowed me to see the effects that drugs can have on someone life. Many Americans college students is discovering and adapting to the world around its association with social marijuana is creating some problems forRead MoreStudies and Reports of The National Institute on Drug Abuse871 Words   |  4 Pagesdrugs. And then will talk about the future surveys and what the NIDA predicts what will happen in the future. Also what the NIDA found that was reported by the work place resource and how employees who are on drugs do not have a good work performance to employeed who are drug free. First I will be discussing high school and youth trends among teens today and in the past years. In the beginning 90’s drug use amongst teens and was very low, such as using marijuana. Also back then the risk or side effectsRead MoreEffects of Teen Marijuana Use Essay1339 Words   |  6 PagesSchumann Mrs. Taube English 11 16 April 2014 Teens and Marijuana According to a 2012 Monitoring the Future study, marijuana is the illicit drug most likely to be used by teens (Maine Integrated Youth Health Survey). Marijuana comes from the plant Cannabis Sativa and appears as a green/brown mix of flowers, stems, and leaves (Teens Health 1). Marijuana is also known as pot, weed, MJ, Mary Jane, reefer, dope, ganja, herb, and grass. Marijuana is most often smoked in cigarettes, hollowed-out cigarsRead MoreAll My Life I Have Heard Just Say No To Drugs. You Hear1520 Words   |  7 Pagesare not yours. As for the case of marijuana, I don’t agree. I think marijuana is no more dangerous f than drinking or smoking regular cigarettes. I see marijuana as a recreational drug. A drug that is legal in some states and not in others sounds crazy to me. Just as we had, prohibition with alcohol will have with marijuana but I see it as a losing battle. I for one will be happy when marijuana is legal in all states. Why legalize marijuana, I say why not. Marijuana is referred today’s as a MainstreamRead MoreLegalizing Marijuana For Recreational Use1362 Words   |  6 Pageslegalize marijuana for recreational use. Similar to the age limitation set for buying and consuming alcohol and smoking of tobacco products, Colorado has set the age limit for recreational use for adults who are at least twenty-one years of age and over to use an ounce of this drug. According to the drugabuse.gov website, the drug marijuana is defined as a greenish-gray mixture of the dried, shredded leaves and flowers of Cannabis sativa—the hemp plant. After two years of legalizing marijuana, ColoradoRead MoreMarijuana Legalization Essay1077 Words   |  5 Pagesare popping up across the country, and many individuals are unaware of what they house. In the past, these structures may have been home to a granite cutter, a screen printer or a business of another type. Today, however, they now house a medical marij uana operation, such as the one in a suburb just south of Boston. This building is currently being rented by Ermont, a medical marijuana company.   The legalization of marijuana has upset many citizens, as is defies societal norms in the eyes of numerousRead MoreShould Marijuana Be Illegal Drugs?967 Words   |  4 Pagesfamilies. Well I once had a belief until one day that all changed. Her name was Marijuana. Many people hold extreme views regarding drugs, especially illegal drugs. Anti-drug individuals often present a view of all illegal drugs as horrendous and without any redeeming qualities. I used to be this individual. Before my newfound discovery I believed marijuana usage was unacceptable , while despising the users. I perceived marijuana as a gateway drugs to other harmful dangerous drugs and a narcotic that honestlyRead MoreEssay about Medical Marijuana Should Be Legal936 Words   |  4 Pagesfor medical purposes? Well for an illegal drug like marijuana, that is the question. There are currently many people who use marijuana legally to suppress their illness. Marijuana should be allowed for medicinal purposes. But one of the arguments is that there are alternatives to using marijuana such as medications that come in pills, solutions, shots, or drops. There is no prescribed drug today that is smoked. Another concern is that marijuana is illegal is the United States. Making it a medicineRead MoreShould Marijuana Be Legalized?957 Words   |  4 PagesMarijuana has been and continues to be a topic of major discussion in the United States. Until recently marijuana was only available in select states to people who have legitimate medical conditions and whose doctors believe that they could benefit from marijuana use. Recently however, both Colorado and Washington have both passed legislation allowing the sale and use of marijuana for recreational purposes for adults 21 years of age and older. These recreational marijuana legislations hold major

Human Population And Its Effects On The Worlds Population

Over the past 50 years the human population has grown exponentially, and as the world’s population continues to increase. A Lot of research has been done by climatologists around the world directly linking the effects of population growth to increased CO2 emissions. I will provide data behind the negative externalities linked with these increased CO2 emissions and how they are linked to overpopulation. Even though it’s a well known fact that the U.S is one of the largest contributors of CO2 emissions into the atmosphere its population is still relatively small compared to the rest of the world. Many developing countries population’s such as China and India for example, are growing extremely rapidly, and though this may not have been a problem in the past. Because these developing countries and their population didn’t produce very many emissions or contribute to the CO2 emissions in a significant way. However, in the modern day this massive new influx of people all want to live the American lifestyle which involves excessive consumption of luxury goods. This never ending consumption is a huge cause of why we push so many CO2 emissions into the air. Americans drive their cars everywhere, they power their air conditioning in the summer and their heat in the winter. All of these needs of the average American are often very unnecessary but extremely convenient, not to mention aside from the convenience. Our massive production and booming oil industries got us rich so we couldShow MoreRelatedOverpopulation Is A Serious Problem1442 Words   |  6 Pageshealth in today’s world but the one that seems to be the greatest threat to the entire world is overpopulation. Overpopulation is a serious problem that is having an extreme effect on the health of every citizen of every country. The problems caused by overpopulation could even prove to be a fatal epidemic to the human population. 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How Does Othellos Attitude Towards Desdemona Change free essay sample

How does Othello’s attitude towards Desdemona change towards the end of the play? Throughout the play Othello’s feelings for Desdemona seem to change, from feelings of pure adoration to jealousy and betrayal. However, one thing remains constant, an intense passion in his emotions towards her. To begin, in the extract Othello uses a high volume of religious lexis to explain his pain at what he believes Desdemona has done (committed adultery with Cassio). From lines 47-52 Othello describes how he would rather contract any ‘affliction’ than to be betrayed by Desdemona, this implies that he now believes his love for Desdemona has turned into a disease that is destroying his strength (could also be related to the fits he suffers and bouts of insanity towards the end). Also these lines are a direct reference to the Old Testament (Book of Job) and this may have been picked up on by many of the highly religious audience during the period it was written in; making the meaning behind his words more comprehendible and relevant. We will write a custom essay sample on How Does Othellos Attitude Towards Desdemona Change or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, as the extract progresses, Othello’s language deteriorate dramatically into a crass and vulgar tone, much like the instigator of the situation, Cassio. The torrent of religious terminology (which perhaps could be conceived as a more educated and upper class tone) is abruptly ended when Othello calls Desdemona an ‘Impudent Strumpet’, this is a sign that Othello has given up beating around the PROVERBIAL BUSH and is now willing to confront Desdemona’s actions in order for her to admit it. The word ‘strumpet’ was a more commonly used word for ‘whore’ during this period and certainly would have shocked the audience (as it still would today). The fact that this name calling is done using exclamatives way implies Othello’s anger towards his wife. This scene in itself is really the first occasion in the play that Othello confronts Desdemona regarding the suspicions of her so is written in a different context to another episode in the play where the two share a drawn-out conversation, Desdemona’s murder, for example, here though, Othello is interrogating her, not yet sure himself on what he believes, this becomes apparent to the audience between lines 70-80, when it seems as if Othello’s levels of anger and fury are rising, the constant use of repetition through rhetorical questions; â€Å"What committed? shows Othello’s paranoia, shows he is really verbally attacking her and right now has no feeling of trust towards Desdemona. An obvious episode in the play to compare to sets of lexical choices between Othello and Desdemona is in Act 5 scene 2, where Othello smothers Desdemona, much has happened in the plot between these two episodes and that becomes instantly apparent when observing the dialogue. The length of sentences is clearly on contrast to Act 4 scene 2, this is showing the sheer level of their heated argument, also that they are not really thinking about what they are saying anymore, especially in Othello’s case, who clearly now has no regards left for his once love Desdemona’s feeling, ordering; â€Å"Down strumpet! †. It is also fair to say that the two episodes are written in completely different context to each other, Act 4 scene 2 Othello is quizzing Desdemona for the first time, his sentences are long and declarative, whereas Act 5 scene 2, being the climax of the play, Othello has seen all of his ‘proof’ that Desdemona has committed adultery and has had his mind made up, will no longer take anything Desdemona has to say into consideration, as he is blinded by furious rage.

Human Resource Practices and Innovation †MyAssignmenthelp.com

Question: Discuss about the Human Resource Practices and Innovation. Answer: Introduction: In the modern era, employees or staff members are considered as most vital and valuable assets of any business enterprise. Furthermore, the smooth and effective functioning of human resources results in providing a competitive advantage to organizations(Ketchen Jr, Crook, Todd, Combs, Woehr, 2017). At the same time, employees also contribute to long-term growth and sustainability of companies. However, it can be critically argued that effective management of human resources is not an easy task as organizations are required to deal with various problems and challenges. The present study is based on The Social Support Agency (SSA) which is a government based agency. The main role of this agency is to provide support to individuals regarding counselling, social work, income and other related areas. This report outlines the main HR issues which have been faced by The Social Support Agency. In addition to this, the HR activities which can support in dealing with the issue and getting competitive advantage are also mentioned in this study. The Social Support Agency offices are mainly located in regional centres and metropolitan areas of the country. All the employees working in this agency emphasize on delivering adequate support services to clients and customers. Furthermore, it can be stated that the assistance is provided in both monetary as well as non-monetary form. As per the provided case scenario, areas such as Eastwood are facing issues such as high degree of unemployment. The role of The Social Support Agency is to provide financial and consultancy support and assistance to unemployed people in the best possible manner. Over the past few years, the Social Support Agency is now facing several issues linked with the management of human resources. The provided case outlines that the critical issue which has been faced by The Social Support Agency is related to the aging workforce. It can be stated that the as compared to young employees, the aging workforce is less productive(Liu, Gong, Zhou, Huang, 2017). Increase rate of the aging workforce is a grave concern for all the organizations operating in the country. The rationale behind this is that companies face difficulties regarding hiring skilled and talented personnel. On the other side of this, aging workforce is also not able to contribute the desired amount of output in growth and success of organizations(Welch Bjrkman, 2015). Regarding The Social Support Agency, aging workforce is a grave concern because it will create obstacle for the agency regarding delivering fast, effective and satisfactory services to all its clients. Another issue which has been faced by The Social Support Agency is linked to the attracting quality candidates to deliver adequate services to all employees. It is expected that the majority of the employees with the agency are about to reach their age of retirement and thus, the agency will face problem linked with a shortage of workers. It can be stated that areas such as sales, profitability, and growth will be affected adversely due to the shortage of employees within the agency(Stone, 2013). The provided case scenario also outlines that lack of efficient and strict HR policy has also become a fundamental problem of The Social Support Agency. For example, the agency has employed six new people for its office located in Eastwood. However, after few days a new employee named Maryam resigned from the post. The main reason behind her resignation was that she was getting physically assault and verbally abused by the clients of the agency. At the same time, Anti Muslim comments were made against her, and this affected her morale and motivational level workforce. On the other side of this, practices such as threat, abuse and discrimination were also carried out within the workplace. This can be justified by the example of Joseph who explained that other staff members working in The Social Support Agency have racially abused him. However, it can be argued that Joseph was not at all interested in reporting the issue and make a big deal of the same. The HR department of the agency was not at all aware of these issues and this created problems for the entire agency(Varma, 2013). In the end, the HR received two more notice of resignation including Joseph and one other guy. In the modern era, effective and strict practices are essential for long-term growth and success of an enterprise. Furthermore, if the employee issues are not taken seriously, then the business may face obstacles regarding accomplishing their aim and objectives. The rate of employee turnover tends to increase in situations where HR related issues are not taken seriously(Tracey, et al., 2015). It has been found that abusive and rude behaviour of clients was an ongoing problem within The Social Support Agency and the manager Geoff explained that the best way to deal with this issue is to ensure that the new employees do not come in direct contact with these clients. However, it can be critically argued that the suggestion provided by the general manager Geoff cannot be considered as a long-term solution to the problem(Klikauer, 2014). It is required by the top and middle-level management to develop effective strategies and action plans to deal with these issues in the best possible man ner. Apart from this, opinion and suggestions from workers can also be taken into consideration to define strategies and plans for future growth and success of The Social Support Agency. The benefit of encouraging suggestions from employees is that it will create sense of satisfaction among staff members and will encourage them to give their best towards long-term success of the agency. HR activities which need to be put in place It has been observed that there are different types of issues which have been faced by The Social Support Agency. For example, the abusive behavior of client is an ongoing process, and it has affected the overall morale level of workers. To deal with this issue, a client policy can be developed and implemented by the agency. Here, the organization should mention the expected behavior from clients(Armstrong Taylor, 2014). At the same time, all the customers and clients should be asked to read the policy and sign the same before making use of the services offered by The Social Support Agency. In addition to this, the policy should also highlight the fact that in case if any of the clients abuse or behave unprofessionally, the agency has the authority to cancel the services on urgent basis. The case of Maryam outlines that she was being abused by the client of The Social Support Agency. At the same time, other staff members were also worried and affected by the things which happened with Maryam. It has now become mandatory for the business enterprise to develop and implement a strict policy which reflects acceptable behavior from clients or customers. On the other side of, the HR manager, general manager, and senior management is required to emphasize on carrying out training and development sessions for workers(Cristiani Peir, 2015). In the modern era, training sessions have become essential for the long-term growth and success of a business enterprise. It can be expressed that these sessions help workers to enhance their skill set, knowledge base and become more productive. In addition to this, training and development sessions also play a vital role in increasing the core competencies of staff members. In the context of The Social Support Agency, the training sessions can be provided with an objective to make employees learn the client handling tactics(Marchington, Wilkinson, Donnelly, Kynighou, 2016). The given case scenario outlines that dealing with abusive clients is part and parcel of the job within The Social Support Agency. Thus, training sessions will help workers to learn how they can handle rude and abusive clients in the best possible manner. The general manager working in The Social Support Agency explained that it is possible that the client will take out their anger and frustration on employees. It is recommended that imparting training sessions is the best and long-term solution to the problem of agency. Here, employees can be trained to remain calm and react neutrally in situations where the client is getting rude and abusing the staff members. The managers should ask and encourage employees to use their listening skills in the best possible manner. The high frustration and stress level of customers can also be solved by apologizing with clients(Meyer Xin, 2017). However, it can be critically argued that staying calm and apologizing is not an easy task and it is a kind of tactic which employees working in The Social Support Agency needs to learn. Racial discrimination in the workplace is another major issue which has created obstacles in accomplishment of long and short-term objectives of The Social Support Agency. In the modern era, discrimination by factors such as age, race, background, color, etc. have emerged as the biggest problem for both employees and employers(Solnet, Kralj, Baum, 2015). The best and most potent way to deal with the issue of discrimination is of implementing anti-discrimination policy with the workplace. Furthermore, the hard and soft copy of the policy should be forwarded to every employee working in the agency. At the same time, the policy should emphasize on taking strict action against the staff members who indulge in carrying out discrimination practices within the workplace(Nieves Quintana, 2016). The management should also communicate the fact that the employees who participate in racism will be facing serious consequences. Another effective strategy which can be implemented by The Social Support Agency to deal with the issue of discrimination is by focusing more on operating with a diversified workforce. Here, the selected agency will be required to make sure its workplace is racially and ethnically diverse. The benefit of operating with a diversified workforce is that it will help in creating a high degree of customer satisfaction(Nickson, 2013). The Social Support Agency will be able to gain a competitive advantage in the long by focusing on the development of a diversified workplace. The rationale behind this is that companies with diversified workforces can serve clients and customers in more satisfactory manner. It can be expressed that incentives and rewards should be offered to employees who support in maintaining diversity within the workplace in the best possible manner. The agency should also focus on areas such as employee development and coaching to gain competitive advantages over the other business operating in the marketplace. The reason behind this is that The Social Support Agency will be able to attract more new customers and retain old ones as developed workers can offer fast and satisfactory services to all customers. It is suggested that The Social Support Agency should also emphasize on developing and implementing an employee feedback and review system(Sparrow, Brewster, Chung, 2016). In the present scenario, taking feedbacks from workers at regular intervals directly contributes to both short and long-term success of the organization. On the contrary of this, it can be critically argued that only taking feedback will not help in accomplishing the long and short-term objective and the agency will be required to take corrective actions against the reviews provided by the staff member. The system of feedback and review will allow the company with an opportunity to identify the loopholes and issues in the existing system. At the same time, it will also help in identifying the challenges faced by staff members at the workplace(Mahajan, 2015). Based on the information collected, measures can be taken by The Social Support Agency with an objective to develop higher degree of satisfaction among all workers. Conclusion From the above report, it can be concluded that The Social Support Agency is facing various issues and challenges linked with the management of human resources. Furthermore, these problems have resulted in increasing the rate of employee turnover and have also affected the moral level of all staff members. It can be inferred that implementing client behavior and anti-discrimination policies are two major steps which can be taken by The Social Support Agency to deal with the challenges and issues. In addition to this, focusing on training and development of workers is another strategy which can be employed by the business. References Armstrong, M., Taylor, S. (2014). Armstrong's handbook of human resource management practice. London: Kogan Page Publishers. Cristiani, A., Peir, J. M. (2015). Human resource function strategic role and trade unions: exploring their impact on human resource management practices in Uruguayan firms. . The International Journal of Human Resource Management , 381-400. Ketchen Jr, D. J., Crook, T. R., Todd, S. Y., Combs, J. G., Woehr, D. J. (2017). Managing Human Capital. . The Oxford Handbook of Strategy Implementation, , 283. Klikauer, T. (2014). Human resource management and Kohlbergs scale of moral development. . Philosophy of Management , 73-95. Liu, D., Gong, Y., Zhou, J., Huang, J. C. (2017). Human resource systems, employee creativity, and firm innovation: The moderating role of firm ownership. . Academy of Management Journal , 1164-1188. Mahajan, J. P. (2015). Managing Human Resources. . Noida: Vikas Publishing House. Marchington, M., Wilkinson, A., Donnelly, R., Kynighou, A. (2016). Human resource management at work. . London: Kogan Page Publishers. Meyer, K. E., Xin, K. R. (2017). Managing talent in emerging economy multinationals: Integrating strategic management and human resource management. . The International Journal of Human Resource Management , 11-15. Nickson, D. (2013). Human resource management for hospitality, tourism and events. Abingdon-on-Thames: Routledge. Nieves, J., Quintana, A. (2016). Human resource practices and innovation in the hotel industry: The mediating role of human capital. Tourism and Hospitality Research . Solnet, D., Kralj, A., Baum, T. (2015). 360 degrees of pressure: The changing role of the HR professional in the hospitality industry. . Journal of Hospitality Tourism Research , 271-292. Sparrow, P., Brewster, C., Chung, C. (2016). Globalizing human resource management. . Abingdon-on-Thames: Routledge. Stone, R. J. (2013). Managing human resources. Milton QLD: John Wiley Sons Australia. Tracey, J. B., Hinkin, T. R., Tran, T. L., Emigh, T., Kingra, Taylor, J., et al. (2015). A field study of new employee training programs: industry practices and strategic insights. . Cornell Hospitality Quarterly , 345-354. Varma, A. (2013). Managing human resources in Asia-Pacific . Abingdon-on-Thames: Routledge. Welch, D., Bjrkman, I. (2015). The place of international human resource management in international business. . Management International Review , 303-322.