The Disease Process of Cardiomyopathy Term Paper

The Disease Process of Cardiomyopathy - Term Paper Example It is included in the list of diseases that has the highest morbidity rate in the world’s aging population. The degree and the time course of the disease vary and do not coincide with the linear expression of symptoms. People suffering from such disease normally have asymptomatic left ventricular systolic dysfunction, left ventricular diastolic dysfunction or both. Congestive heart failure (CHF) is the state of the disease that is expressed when the balance between malfunction and compensation is disordered such that cardiac output can no longer be maintained at normal left ventricular filling pressures. (Giles & Sander, 1988, p 16) Types of Cardiomyopathy There are three types of cardiomyopathy; dilated, hypertrophic and unclassified cardiomyopathy. Dilated cardiomyopathy is the most common among the three types. In this type, the heart’s main pumping chamber – the left ventricle, coming from the term ‘dilated’, grows bigger than its normal size. Th e ability to pump blood throughout the body becomes less forceful, making the blood flow uneasily. (Giles & Sander, 1988, p 24) Although as mentioned above, Cardiomyopathy 3 cardiomyopathy can occur to people of any ages; this is most commonly seen in middle-aged people and is more often to occur in men. Some people who have this type of cardiomyopathy acquire the disease hereditary. The second type of cardiomyopathy is hypertrophic. This type of the disease entails the abnormal thickening of the heart muscle, affecting the main pumping chamber of the heart – the left ventricle. As the thickening occurs, it affects the blood circulation in the body due to the stiffening and the shrinking of the heart’s pumping chamber, which affects the ability of the heart to deliver blood to the entire body. Just like any other types of this disease, this may develop in any ages but it becomes more visible during childhood. (Giles & Sander, 1988, p 33) Normally, people who acquire th is disease have a family history and more often than not, linked to some genetic mutations. Affected patients of this type of cardiomyopathy may be asymptomatic or may have signs of hindlimb paralysis or acute dyspnea. Examinations demonstrate abnormal heart sounds; from soft to prominent systolic cardiac murmurs and gallop heart sounds. The last type of cardiomyopathy is unclassified or better known as restrictive cardiomyopathy. The heart muscles of people who develop this type of disease become rigid and less elastic, which tends the heart to not expand properly to be able to contain blood between heartbeats. This is common in older people although it can develop in any ages just like the other types. This type is the least common among the three and can occur without known reason – idiopathic. (Giles & Sander, 1988, p 41) This can also be caused by other diseases that affect the heart. This type includes patients with visible abnormalities in the myocardium on echocardiog raphy that do not fit into the other two types. This type of disease is also seen in cats. As mentioned above, Cardiomyopathy 4 restrictive cardiomyopathy have unknown causes. Nursing Intervention The disease is defined as ventricular dilation, systolic contractible dysfunction, low cardiac output and other congestive heart failure symptoms (crackles, edema, etc.) The decrease in the blood supply comes hand in hand with the decrease of amount of oxygen supply in the body. This can lead to kidney

RBI Application Essay Example | Topics and Well Written Essays - 1250 words

RBI Application - Essay Example to reports of the holistic development as well as social adjustment of children raised by homosexual parents and if there are consistent with normal developmental expectations. Then, such reports will be compared with that of children raised by heterosexual parents to see if the sexual orientation of parenting has something to do with the differences, if any. Data that shall be collected from the literature, supported by interviews and questionnaires distributed to children of lesbian, homosexual and heterosexual parents and their parents as well. Investigation shall comprise specific information on what homosexual parents go through in parenting such as legal impediments, if any; what society expects from homosexual parents; the advantages and disadvantages of homosexual parenting with regards to the children; and if there are psychological effects on children raised by homosexuals and lesbians. Data shall be reported and references cited accordingly. Careful analysis of the data shall be done by the researcher in an unbiased manner. A grid of information shall be designed and data plotted into it. If certain themes prevail, then they shall likewise be analyzed too. Describe which statistical or analytical methods you will use to reveal relationships, differences, or patterns. The IRB is obligated to factor the rigor of the research design into the overall assessment of the potential risk and benefits of this study. The data that shall be gathered are the respondents’ interview answers. Interviews will be audiotaped and transcribed. The answers shall be put in a grid according to the theme questions (ex. Challenges in parenting; feelings of children about their family, etc.) and to whatever other theme that will come out of the free-flowing interviews. These are the data that will be compared, contrasted and discussed in relation to pertinent information gathered from the review of literature. Once relevant material on homosexual and heterosexual

Film as a Subject of Study Essay Example for Free

Film as a Subject of Study Essay The tremendous expense involved in producing motion pictures reminds us that film is both an Industry, and an Art. Each film is the child of a turbulent marriage between businessmen and artists. Yet despite an ongoing battle between aesthetic and commercial considerations, film is now recognized as a unique and powerful art form on a par with Painting, Sculpture, Music, Literature, and Drama. As a form of human expression, the moving picture is similar to other artistic media, for the basic properties of other media are woven into its own rich fabric. Film employs the compositional elements of the visual arts: line, form, mass, volume and texture. Like painting and photography, film exploits the subtle interplay of light and shadow. Like sculpture, film manipulates three-dimensional space. But, like pantomime, film focuses on moving images, and as in dance, the moving images in film have rhythm. The complex rhythms of film resemble those of music and poetry; and like poetry in particular, film communicates through imagery, metaphor, and symbol. Like drama, film communicates visually and verbally : visually, through action and gesture; verbally, through dialogue. Finally, like the novel, film expands or compresses time and space, traveling back and forth freely within their wide border. Despite these similarities, film is unique. 1. It is set apart from all other media by its quality of free and constant motion. The continuous interplay of sight, sound, and motion allows film to transcend the static limitations of painting and sculpture – in the complexity of its sensual appeal as well as in its ability to communicate simultaneously on several levels. Film even surpasses drama in its unique capacity for revealing various points of view, portraying action, manipulating time, and conveying a boundless sense of space. 2. Unlike the stage play, film can provide a continuous, unbroken flow, which blurs and minimizes transitions without compromising the story’s unity. Unlike the novel and the poem, film communicates directly, not through abstract symbols like words on a page but through concrete images and sounds. What’s more, film can treat an almost infinite array of subjects. 3. There is almost nothing that the eye might behold or the ear hear, in actuality or imagination, which can’t be represented in the medium of film. From the North and South poles to the Equator, from the Himalayas as a vast mountain range to the minutest flaw in a piece of steel, from the whistling flight of a bullet to the slow growth of a flower, from the flicker of though across an almost impassive face to the frenzied ravings of a madman, there is no point in space no degree of magnitude or speed of movement within the apprehension of man which is not within reach of the film. To simplify what I’m getting at, recall the many faces of Gabbar Singh in the film Sholay, and you recall the power of film. 4. The Elasticity of Time in a Film Film is unlimited not only in its choice of subject but also in its approach to that material. A film can look to the remote past or probe the distant future; it can make a few seconds seem like hours or compress a whole century into minutes. Film can run the gamut of feeling from the most fragile, tender, and beautiful to the most brutal, violent, and repulsive. 5. Of even greater importance than film’s unlimited range in subject matter, however, is the overwhelming Sense of Reality it can convey. The continuous stream of sight, sound, and motion creates a here-and-now excitement that immerses the viewer in the cinematic experience. Thus, through film, fantasy assumes the shape and emotional impact of Reality. The technological history of film can in fact be viewed as an ongoing evolution toward greater realism, toward erasing the border between art and nature, between fiction and reality. In sum, Film is a uniquely powerful combination of the Seven Arts. II A. In the two pages above, a way of looking at films has been offered which says that films are more than just an entertaining way to pass the time. There is an art, and a science to them, which usually goes unnoticed. When you begin to notice these two dimensions, your understanding of cinema will be much smarter and sharper. To take an example, please go back to pt. 2 above, and especially the observation that film does not communicate ‘through abstract symbols’. How then does it communicate? The answer : through concrete, flesh and blood symbols. With the help of camera angles and special lighting, almost everything becomes symbolic on film. The protagonists’ hair style, dimpled cheeks, the clothes they wear, the voice in which they speak, the way they walk, the way they smoke, the solitary glass on a table, the chair, the curtain – anything and everything can be loaded with extra meaning in a film shot, and through the device of repetition be made symbolic. For instance if you see the empty glass on the same table in more than one scene, it becomes symbolic. B. Let us now go to pt. 5 which stresses the power of the camera in creating a ‘sense of reality’. This is the cinematic experience, in a nutshell. You may be watching computer-created beings as in the Hollywood film Avatar, but they succeed in feeling and sounding like humans. The same perhaps can be said about the Tiger in the film The Life of Pi. This ability to convey the sense of reality endows the filmmaker with tremendous power – which can be used to great public benefit, or it can be abused. Try and think of examples of both use and abuse†¦

Four Models Of Public Relations Media Essay

Four Models Of Public Relations Media Essay The four models of public relations and communication are practiced by J. Grunig and Hunt in year 1984. At that time, many scholars of public relations are doing the research of how these four models are practiced by public relations practitioners and why they practiced. The four models are press agentry model, public information model, two-way asymmetrical model and two-way symmetrical model. They described how public relations practitioners to be effectively and ethically practiced by offers a normative theory in two-way symmetrical model. Mixed-motive public relations were practice with combine the two-way symmetrical model and two-way asymmetrical model. In 1975, the first study on the behaviour of public relations was done by J. Grunig, he categorised it and published the result in 1976. The study is telling about how the communication functions is perform in the different way by the public relations practitioners and why their behaviour is not alike. In order to categorise the different behaviour of public relations, an excellent public relations model was introduced in which how they are practice. Although there is no any representation can be perfectly described the reality of the world, but it is still a need to come out a model for people to understand and work on it. Model is defined as a set of values and a schema of behaviour practiced by public relations practitioners and public relations department in organising their programmes and campaigns. The different kind of public relations have been describing by the historians and some other textbooks authors with some coarse terms. For instance, according to historian Eric Goldman (1948), press agentry model in the early era was named as the public be fooled and public information theory was named as public be informed. The one-way and two-way communication also named like the same manner in the textbooks by Cutlip and Centers in the first edition in 1952. J. Grunig stated one-way and two-way models of communication in his first study of the behaviour of public relations with included the direction and purpose of communication. Synchronic and diachronic communication are the concepts took by J. Grunig from Thayers (1968) which is the behaviour used by particular organisation to practiced it all the time in order to isolated from any interference. While the diachronic communication is used to maintain mutual affairs of organisation to not only benefit the organisation itself but also their public. A study of Grunig (1976) claimed that synchronic and diachronic communication were too simplified and as plain as daylight to described the behaviour of public relations after he measured the practice of sixteen public relations activities in around two hundred of organisations in the area of Baltimore-Washington such as press releases writing, counselling the leaders, planning a program, evaluation on a program etc. After that, he comes out the asymmetrical model and symmetrical model to replace synchronic and diachronic models with understand the purpose of public relations to balance up the communication and effect between the organisation and its public. The four models of public relations and communication are leading and bringing the researchers to understand their behaviour in practicing like advertising or campaign. The models are using until today is because they are effective to convey the particular message from the sender to the receiver which is the organisation to their public. They are using these models in order to achieve their objectives of placing their message in media. Press agentry model is intended to get favourable attention in media. Public information model is use to inform the public like a fact, it is frequently used by the non-profit organisations, education institutions, government agencies and some other corporations. Two-way asymmetrical model is a persuasion and manipulation which aimed to influence the public to act in the way organisations desire. Two-way symmetrical model is attempted to achieve a win-win situation which build mutual understanding between the organisation and its public (Kellimatthews, 2009). Press Agentry Model Introduction Press agentry model was the earliest PR model. It comes out in the late 19th century (Grunig Hunt, 1984). The heyday of this model from 1850 to 1900 and P.T. Barnum was the representative of the historical figure (Chao, 2012). Press agentry model is one-way communication as the flow of information that is from the sender to the receiver which known as source-to-receiver communication. People who send out the message are not much take no account of second partys response, comment, point of view and so on. Press agentry attempts to alter the act of publics whereas do not have the intention to change the behavior of the organization. Public relations whose are under press agentry struggle for publicity in the media in almost any way possible. Practitioners of press agentry have included so-called fathers of modern PR, Ivy Lee and Edward Bernays. In the early 20th Century, both were Broadway press agents, when Broadway was the capital of the entertainment world, before moving on. Bernays move into constructed news that accounts for audience perceptions and biases is a sophisticated form of press agentry. His 1915 80-page press packet for the Diaghilev Ballet Russe American tour was an early example, and his work in 1932 publicizing autos for General Motors with testimonials from business and academic leaders was more elaborate. Press agents had done a research by monitoring the media in which they sought to post favorable articles related to their clients. Besides that, the American impresario P. T. Barnum is the prototype practitioner of this model at the same time he also promoted circuses and other entertainment venues such as the singer Jenny Lind. In Press Agentry publicity model, public relations expects increases the reputation of the organization to their target audience, stakeholders, employees, partners, all other affiliated with it through managements. In additions, this model hiring public relations expects who established a positive reputation of their brand and states in the minds of the audiences through arguments and reasons. Their potential customers had influence by simply imposing creative stories of their brand, idea, thoughts and USPs of the products. Although J. Grunig and Hunt claims that the public-relations-like activities completely history, they argues that the press agents used the first name in the mid-19th century and it specialists to the practice of public relations. Andrew Jackson, Daniel Boone, Buffalo Bill Cody, and Calamity Jane whos practiced the press agentry model of public relations as such heroes. Furthermore, P.T. Barnum, the most prominent practitioner and skillfully presented his circus performers by using the axiom which is There is a sucker born every minute. Moreover, Curiosity and skepticism played as important role in the process of successful for the press agentry model. Butterick (2009) recommended that when we read the tabloid newspaper, we can just take a look to the inner editorial pages, the new movie or CD is launched to see the press agentry model. Therefore, Press agents like Max Clifford who responsible as masters of the industry and carefully managing the media coverage of their customers. He also claims that even the so-called exclusive pictures of semi-naked celebrities on a beach in a Sunday newspaper can sometimes be the result of a collusion between the stars publicist and photographer. Nowadays, press agentry model is still using in our society. It can easily clarify that the ethics which involved to this model are highly questionable at the same time the admission from Grunig Hunt announced that the model there are an characteristics of propaganda attached to distil the negative connotations (Butterick, 2009). However, it is eventually shows that the curiosity and skepticism of it which make sure the press agentry model is still working and prominent in modern day. Although it is a modern day, PR practitioner should be more familiar with the truth, the foundations of this model still exist whether it be to publicize a sporting event, a theatre production, or the scariest film of the decade, as in the recent movie release Paranormal Activity (2009). We, the public, will either want to believe what we see, or find out for ourselves if our scepticism can be improved correct that why this model is still working for practitioners seeking to gain the illusive media spo tlight in 21st Century. Press agentry is closely associated with publicity in the entertainment world. Press agentry is the practice of attracting the attention of the press through technique that manufactures news. Methods associated with press agentry include staged events, publicity stunts, faux rallies or gatherings, spinning, and hype. A common practice is the late 1800s and early 1900s, press agentry is not part of mainstream public relations. Rather, it is a practice primarily associated with major entertainment-related events, such as Hollywood premieres and boxing matches. The goal of press agentry is to attract attention rather than gain understanding. Even today, however, the term press agent is sometimes used interchangeably with publicist in traditional Broadway Theater and motion picture industries. Todays entertainment industries are populated with publicists rather than press agents. Publicists are individuals skilled in media relations who attempt to get the name of their clients or events in the media by carefully constructing messages that inform, educate, and persuade. Some are astute in branding and positioning strategies to aid the careers and success of their clients. In contrast, press agents want attention either good or bad in most any form. Press agentry had been called persuasion for short-term advantage through the use of truth bending and even distortion, but it can also be simply the staging of provocative acts to get publicity and draw attention to an individual, event, or cause. Therefore, it is understandable that one of the earliest proponents of press agentry was Phineas Taylor (P.T) Barnum, the famed American showman and promoter who put gun Gen. Tom Thumb on exhibit and launched a mobile circus featuring Jumbo the elephant and freak shows. Barnum was a master of press agentry. For instance, he wrote letters both praising and criticizing his circus show to newspaper under an assumed name. In the early part of his career, Edward L. Bernays was also a master of press agentry. He persuaded 10 debutantes to hold up Lucky Strike cigarettes manufactured by his client, the American Tobacco Company, as torches of freedom while participating in New Yorks Easter parade. In 1929, Bernays staged a global news event by organizing the Lights Golden Jubilee, a worldwide celebration commemorating the 50th anniversary of the electric light bulb for his client, General Electric. Bernays managed to secure several prominent individuals for that event, including carmaker Henry Ford, electricity scientist Thomas Edison, and President Herbert Hoover. Henry Rogers, one of the founders of Rogers and Cowan, the largest and most successful West Coast entertainment publicity firm, became famous when he promoted an unknown contract player for Columbia Pictures named Rita Hayworth. A fictitious group of Look magazine from the Fashion Couturiers Association of America asserts that Hayworth was the best-dressed off-screen actress after Henry contact with them. Look magazine took the bait and put Hayworth on the cover and published 10 pages of her photographs. Characteristic Press agentry is ink. A sales-driven approach does whatever it takes to get exposure for clients in the media without resorting to paid advertising. Press agentry is not above truth-bending or lying to reach its pragmatic objective. It will make up facts if it needs to do so. It is persuasion for short-term advantage. Press agentry will not dissolve because it is a long term job of PR. Press agentry has convert its operation with the value of ethnics for more than 10 years ago. It made a balance within getting exposure and maintaining the reality for fact. However, getting exposure will be serving as first if there are any failures. Press agentry relies on spin. It is interpreting facts to fit ones view and to get media coverage. Christopher Buckleys hilarious novel, Thank You for Smoking lampoons this type of practitioner brilliantly, and post-presidential debate commentary from Democrats and Republicans is a quadrennial example of spinning. Press agentry includes any technique that manufactures news which are publicity stunts, faux surveys, fake committees, constructed events and other tactics practitioners continue to use. Propaganda classified as one of the characteristic of press agentry model (Grunig Hunt, 1984). The term of propaganda in press agentry model, refer to PR practitioner exaggerate and more hype than facts in order to get publicity for their client. They will not care the public feedback and just want the public behave as they want. According to the academics such as Butterick (2009), Theaker (2004), and Johnston Zawawi (2004), when create news to influence the audience, the precision and reliability are be compromised through the way of stunts or specific publicity seeking. PR practitioners use various types of PR tool to make sure that audience take a specific course of action and behave what they wish. This type of practitioners will go into press agents (Butterick, 2009). Public Information Model Public information model is one of the four models of public relation. It is the second earliest model. It is a one-way communication model. This model is revolved from half-truths to more ethical practices. This model aims to inform the public. It involves the sender who sends message or information and receiver who receives the message of the information. The model involves little of research, on contrary, the readability and readership is quite high. The model mainly practices by the government, non-profit association and business. According to Grunig Hunt (1984, pp. 22), the purpose is the dissemination of information necessarily with persuasive intent. The public relations person objectively reports information about the organisation to the public. Unlike the press agentry model, public information model focus more on the distribution of information than creating news. It intended to give clear and factual information to the audience. One of the examples of the public information in Malaysia is the declarations of Deputy Chief Minister Lim Guan Eng and the state executive councillors on the assets they owned. The news was published in the early year of 2012. They had reviewed about their investments, fixed deposit, loans, shares, houses, cars, property like shop lots and others (The Star Online, 2012). This action had showed that Lim Guan Eng and the state executive councillors had practised the public information model. They tell the truthful information to the public through media. They let the people to get informed about their personal assets. They try to be transparent which shows their fair and honesty in ruling the state. Ivy Lees, one of the earliest public relations practitioners, was the first to use the public information model. He was advising a railway company to be honest to the public and media regarding the accidents on the railways. The reputation of the company had risen. Further, it had increased the public information models value especially for the crisis management (Americanessays, 2011). Some statements argue that the transmission of honest and truthful in managing the crisis is vital though it is not only the way in the method in crisis management. Telling the truth to the public may bring deficit to the company. However, the appropriate management of crisis and adequate apologise would give a better reputation than closing the truth (Americalessays, 2011). As for the crisis in the Malaysia context was the crisis faced by the MAS Sdn. Bhd. This is the news reported in The Sydney Morning Herald, an Australia online newspaper titled, Malaysia Airlines in crisis after loss. This is issue started in 2005. MAS was facing the financial crisis and this issue reviewed to the public about the reason. This online press reported the amount of the loss like the loss of 2.52 billion ringgit and the problems faced for the flights like the competition with other airlines like AirAsia. The company told the truth story of the crisis to the public which this action may bring damage to the company and the reputation of the company may fall. This shows that the company serves the public by telling the truth. It put the public before its company. This goes same for the press that published the news. The press practises the public information model in this particular case. The press serves not only for the business company, it also reserve the right of the p ublic to know the facts and truth (The Sydney Morning Herald, 2012). As the example above, these days, the other companies like the media company also practice the public information model, even though the model is applied the government, non-profit association and business in the past. There is a statistic showed that this model has the highest percentage of 50% of the organisation practicing this model nowadays (Theaker, 2004, 2nd ed.). The tools such as the press release, brochure, flyers, the web content, and others are used to distribute the information to the public (Thoughsleeding, 2008). The information that will be included in the distribution materials are the details of the company, products, testimonial, success stories and others. Promotion and publicity of the companies are aimed to be spread among the target audience. Though the main objective of the public information model is to disseminate the information to the public, this model does not pursue to persuade the public nor change their attitudes. It should be benefiting the public the most. However, some of the companies have the other motives. They wish to publicise their company, products and services, build brand awareness and brand image, position the brand, and others (Management study guide, 2012). This model is still practicing and it is highly practised by the public in nowadays. This had indirectly showed that the model has certain effectiveness in communication. The following will be discussing the model with the government agencies about how they utilise this model in producing the respective news to the public. The present Prime Minister, YAB Datuk Seri Najib Tun Razak had announced the 1Malaysia concept. The government had put much effort in publicising the concept especially to educate and to inform the public about the concept. The effort can be seen in the Malaysia mainstream media, such as radio, newspaper and television. Newspaper is the tool that used the most often to transmit the vital and detail information about 1Malaysia concept. In the one of the mainstream newspaper, The Star, 1Malaysia is strongly publicised. The Star is used to inform the public about the announcement of the plans and programmes under 1Malaysia. The most popular 1Malaysia plan is the 1Malaysia Grocery Shops. The Star published about the details about the shop like the location, grocery items sold, the pricing list, business hours and other information. This is to educate rather to inform the public about the groceries in 1Malaysia. (The Star Online, 2012) The mainstream media are indirectly linked with the Malaysia government. The content is sometimes bias and being controlled. The publishing of 1Malaysia concept seems as one of the controlled content of news. This can be argued be as the agenda setting. The media emphasise and report a lot of news about 1Malaysia. It seems like the media shape and directs the public to think about the grocery shop (Mohd. Adnan Hashim, 2011). In addition, the news published is rather good news. This had made the public to believe that the 1Malaysia grocery shops are well running and this will gain confidence and support. There are other government plans are also like the New Economic Model, Vision 2020, Green Technology and other government plans. They are mostly used as public information model and agenda setting. Asymmetrical Model Asymmetrical model include one-way asymmetrical and two-way asymmetrical. One-way symmetrical model doesnt use any research to find out what the public perceive a particular organisation. However, the organisation doesnt change anyway but intend to persuade and manipulate the public to behave and to support in the way the organisation wish to. Two-way asymmetrical model also known as scientific persuasion as the model is use social science methods to produce more and more persuasive communication. This model usually focuses on the achievement of changing the audiences behaviour and attitude in short period of time. Communication under this model is two-way which is from the organisation to its publics, there is also gain the feedback from the public. The main purpose to gain the publics feedback is solely to help the organisation place their message in a more acceptable way by the public (Grunig Hunt, 1984). For instance, many of the cosmetics companies are less or even not to use t he animal to test their products as they found out that the consumers are tend to pay more concern towards the animal and environment. They try to approach to the consumers with the aim to place them approach to companies point of view (Shirley Harrison, n.d.). According to the historical studies of Olasky (1987, 1989) shows that the success of propagandists at World War II, Bernays believed that humans are can be manipulated. He mentioned mention that humans can be manipulated for the bad purpose as well as good purpose. However, Grunig (1989) stated that publics often take advantage form the strange things such as dangerous products, gender discrimination, pollution etc. For the past examples, Bernay comes out a thought to boost the sales of Lucky Strikes cigarettes towards women, he persuade ten ladies who are first time to participate an social event to smoke on the public place while walking in the parade of New Yorks Easter. Besides, in year 1929, Bernays also hired by General Electric to persuade many of the worlds electricity supply to switch off the power and light to celebrate the fiftieth anniversary of Thomas Edison for his invention of light bulb to commemorate the greatness of Edison. In 1924, Bernays started the first educati on course of Public Relations at New York University. He was the pioneer of public relations academic. Some people are not believed in public relations practitioner as persuasion is being doubt by them and undesirable for nowadays propaganda. There are positive and negative persuasive communication in the marketplace and society. Such as public healthy campaigns like TAK NAK that persuade the public to reducing smoking or even not to smoke to keep the body healthy. The Public Service Announcement (PSA) of encouraging safer driving likes not to break through the traffic light and not driving after drinking alcohol. Furthermore, the political campaign for the elections is using the two-way asymmetrical model which the candidate is seek to influences the voters to stand by their point of view. The candidate will try to persuade the voters to vote for them with slogan like vote Barisan National to preserve the country peaceful. This is to create fear among the people deep-seated worries, they play with special appeals to place the propaganda onto the public. Most of the advertising would like to use this model because at the end of the time, the benefits are not enjoyed by the consumer but the advertiser which is the organisation. The propaganda can use to describe this model. Propaganda intends to alter the public perception on certain thing. It is use as a communication to achieve the organisations desire and expectation. The priority of place the propaganda is to change the way public behaves currently to act in the way an organisation aimed to. According to Lasswells propaganda theory, the existing environment can influence the people to be vulnerable to simple form of propaganda. One of the examples of propaganda is glittering generalities, which is using the positive words to represent a particular product or person. Such as the newspaper of Guang Ming Daily, they use the slogan of your everyday best friend to make people accept and support their newspaper just like a best friend that you needed every day. Another example is McDonald is Americas favourite, this is a kind of bandwagon that carrying a meaning of every American are like to eat McDonald, thus you should be one of them. More and more advertis ing use propaganda to place their product or service in order to manipulate their consumer to agree with the organisations point of view and tend to support their product or service. For example, the advertisement of Calvin Kleins perfume, the scene shows a character that use the perfume will look cool and able to attract the opposite sex to approach them. In other words, whoever wants to look attractive must use the Calvin Kleins perfume. Nowadays, more and more of the advertisers like to invite the celebrities to be the endorser of a particular product or service. This is because the celebrities have the ability to influence their fans approach to particular product and boost the sales indirectly. For example, Pepsi, a soft drink company who invest a large amount on the famous celebrities at home and abroad such as Taiwan, Hong Kong and western countries to endorse their product. This is to create a celebrity charm in order to boost their sales. This technique is known as testimonial that able to influence and manipulate the audience to act according to the advertising which is the indeed objective behind the advertisement. The advertisers are aimed at the idolater mentality of the audiences, and then provide the information of how to approach their idol with Pepsi soft drink. In addition, the Disneylands slogan, the happiest place on earth makes the audiences feel that there is the place to go to feel good and havin g a better life with no worries. Apparently, the organisation is intended to create an impact among the audiences to step toward to Disneyland to join the joy. Symmetrical Model According to James E Grunig, he said that Public relations are the spread of management of an organization and publics and the purpose is to establish a target public relationship of mutual trust. Mr. James E Grunig is a noted of public relations theories and adding a new theories which is four models of public relations in 1984. One of the models of public relations is two-way symmetrical model which is the best and ideal model than other three models, said by James E Grunig. Two-way symmetrical model is emphasizes on dialogue, complete and accurate two-way communication. The main purpose is to promote mutual understanding between organizations and publics therefore the results of communication is benefits to both sides. Furthermore, it emphasis on public relations works to be built on the basic of the investigation and communication to resolve conflicts with strategies public through the dissemination of public relations mode. Besides that, two-way symmetrical models express the meaning of emphasized moral, stressed the need to balance between the interests of social organizations and publics. For example, some public relations department is using a two-way symmetrical model rather than two-way asymmetrical model to carry out the public relations activities. James E Grung, whose always get attention to others person dialogue, attitudes and behaviour and believes that two-way symmetrical model is unique than two-way asymmetrical model. It is because two-way asymmetrical model just to change others without changing ourselves. For example, public relations mostly used two-way asymmetrical model to reach their target audience. Moreover, he claims that good public relations not only successes to persuaded one side which is client or publics, he or she must persuaded both sides to change. Although some used of two-way asymmetrical model can evenly achieve in two-way symmetrical model. A success two-way symmetrical model is to let others recognize that there had self interest included in the information and to persuade them as well as uses each other common interest to persuade them. Two-way symmetrical model is refers to the interaction of two factors that affect each other in order to achieve the balanced state in society. There are several characteristics positioning relationship between the government, mass media and publics. Thus, this is also a kind of communication between the states on behalf both. Firstly, it is two-way in performance of the government and media to maintain mutual cooperation and mutual restraint. It means that government should actively using the mass media public resources, truthful, fair, proactive in mass media to provide government information to understand the ideal of the spread of mass media and value orientation therefore maintain relationship between government and publics. Besides that, mass media as social and public resources and helps publics to convey their perceptions and comments for government. Two-way symmetrical model used for media to enhance the relationship between government and publics at the same time achieve th e harmony of social relations. Second, two-way symmetrical is the best way to lead the government and media to share a common goal which is to protect publics interest. For example, government promoted 1Malaysia concepts through media such as television and radio. This shows that government used two-way symmetrical model to maintain good relationship with media and publics. James E Grunig argued that two-way symmetrical model can included the central route to persuasion. The central route to persuasion is persuaded by the arguments or content of the message. For example, after hearing a solution of the problems, people may decide to forgive and forgot the problems because they will convinced to it. Furthermore, Public relations also used the two-way symmetrical model to resolve conflict. For example, public relations provided the ways that will benefits to two sides therefore the conflict will be fulfilment. In addition, public relations increases the effectiveness of organizations by maintain the independence to organization and publics. For example, organizations manage the independence by building long term effect and stable the relationship between organization and publics. Two-way symmetrical model also used by public relations to shared mission of their organization. For example, there are many public relations programs such as fund raising or health campaigns are motivated more for the need to support from public than conflict. Moreover, two-way symmetrical model mostly used in maintain the relationship between organization and publics and negotiate with publics. It will make the organization more responsible to their clients and publics. For example, organizations need to fulfil publics needs and wants at the same promoted organization reputation. Therefore, two-way symmetrical model can even defined the ethics of public relations is rather than an outcome. Two types of research have been shows that two-way symmetrical model makes organizations more effectives. It shows that two-way symmetrical model is the most ethical approach to public relations and the ethics of public relations and the effectiveness of the models will helps to achieving the public relations objectives. For example, public relations announced to publics the information and tog

Meeting at airport :: English Literature

Meeting at airport Ali had just driven through the rush hour traffic of London with his mother. He had arrived several hours earlier than necessary for the arrival of his wife’s return flight from India. His wife and son had been on holiday in India. He knew he had a couple of hours before his wife arrived. He had been married for two years. His wife was born in India. He had gone to India after completing his studies. He travelled to India with his parents to visit relatives, and to have a holiday before he started his new job. While he was on holiday, he made many friends. It was while staying with his grandparents that he met his future wife. His wife was the daughter of one of his neighbours. He was in India for only two months and within two months he had met, someone with whom he wanted to marry. During his walk around the arrivals area, he bumped into Ali a friend from his school who he had not seen for many years. Ali said to Sanjay†Hello, how are you, I haven’t seen you for ages!† Sanjay replied, â€Å"It’s you Ali, my old friend we have a lot of catching up to do.† Ali said† I have been married for a couple of years and I am waiting for my wife and son to return from India.† Sanjay replied, â€Å"I am waiting for my second wife to return from India, her job involves a lot of travelling.† Sanjay continued, â€Å"We’ve recently been allowed to adopt a child by the local authority.† Ali was surprised that Sanjay had been previously married. Sanjay said, â€Å"I was married to my first wife for about a year before we separated† Sanjay continued, â€Å"I wanted my wife to stay at home, and for us to start a family,† â€Å"my wife didn’t want to stay at home, she wanted to continue with her career.† Sanjay continued, â€Å"I believe that a woman’s place is in the home and it is important for her to look after the house and the children after these responsibilities she can pursue a career.† Ali said, â€Å"I don’t completely agree as the maintenance of the house and children nowadays are a joint responsibility between Husband and Wife.† Ali’s eye caught the flight arrivals board, which indicated that their flight had landed.† Ali told Sanjay that their flight had arrived. Sanjay said, â€Å"I expect my wife to leave her job when she becomes pregnant.† Sanjay continued, â€Å"I wouldn’t want her to work again until our child was at least three years old, and starting nursery.† Ali said â€Å"Goodbye!†

Dramatic Irony in Sophocles Oedipus the King Essay -- Oedipus King Oe

Dramatic Irony in Sophocles' Oedipus the King Oedipus the King is a Greek tragedy written by Sophocles.   Sophocles knowing that his audience is aware of the outcome of the play utilizes that knowledge to create various situations in which dramatic irony play key roles.   Dramatic irony is when the audience knows the tragic truth before the characters do.   Through his use of irony Sophocles manages to avoid   retelling an old tale, though the audience is cognizant of the story's end they are intrigued by the irony present in the story.   Sophocles made liberal use of irony. By doing this he tantalized the viewer into wanting to see how the events that occurred later would mentally affect the main character, in this case Oedipus.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oedipus is self-confident, intelligent, and strong willed. Ironically these are the very traits which bring about his tragic discovery.   Because of these traits Oedipus was able to solve the riddle given... ... attempted to show examples of dramatic irony and how they apply to the story line in the play.   I thoroughly enjoyed "Oedipus the King" due to the style Sophocles used and because I normally enjoy tragedies such as this.   I believe tragedies cause one to question every aspect of life which would explain why many of the plays were written in this time frame.   This play held up to it's expectations and I look forward to seeing more dramatic irony in this form in the future.

Muslim People Post 9/11

Muslim people in American post 9/11 Since the 9/11 attacks, many Americans have labeled Muslims in the United States as a threat to our country due to the fact that they share their religion with the extremists responsible for worldwide terrorism. Due to the recent conflicts between the US and Muslim, the Muslims that live in America continue to face isolation and danger because of their faith. Muslim people have gotten worse treatment after 9/11 in the United States in several places which are schools, work places and communities.First; The Muslim students had gotten a worse treatment in schools from the American student and teachers. The Muslim students got lot of hate threats from students in class. Like One the American student was making fun young lady who was wearing hijab. And the teachers can give the Muslim students a low grade for no reason because they are a Muslims. Teachers meant to talk about 9/11 to let the Muslims student felt uncomfortable in the class. In the school hallway American student beat and give them a dirty looks the Muslims student.And how they keep told them that they are a terrorist. Second; at a time of growing tensions involving Muslims in the United States, a record number of Muslim workers are complaining of employment differentiation, from coworkers calling them â€Å"terrorist† to employers barring them from wearing head scarves (Hijab) or taking prayer breaks. And some of the Muslims people don’t get a job because they think that they will do something danger in the work place.And the Muslims worker got in lots of problems from other employees so they can got fired. Third; Muslims people got a worse treatment after 9/11 in the communities. Especially hijabe women are who wear scarf on their heads they have to force a lot of hate and bad treatments like they pulled their head scarf. And the Muslims people got afraid to go out the house so they don’t get worse treatment and get beat from the Americans peo ple. I conclude that the Muslims people have gotten worse treatment right after post 9/11 in the United States.In several places which are the schools from the student and the teachers which that make the Muslim student unconvertible in the schools, work places, and Muslims people got the worse treatment from the other employees and the mangers, And the communities. If one Muslim person did something wrong and destroyed the name of Islam. That’s doesn’t mean all the Muslims people are the same. And they thought that Muslims people are Terrorist. But you can’t judge the people from their religion.